Well-being right down the line
Generations of shoe-making, the love of detail, craftsmanship and use of only the finest leather are the trademarks of VITAL Schuhe GmbH.
As an Austrian, family-owned company, the Neuner family is committed to the notion of 100% Made in Tyrol, the highest possible standard of quality, and to making a positive contribution towards staying healthy.
Milestones
1979: Helga and Herbert Broschek take over the practically bankrupt company of JOWA – Holzschuhfabrik in Fieberbrunn.
1982: Karl Neuner takes over the technical and commercial management of the company. By developing completely new, health-orientated shoes, he lays the foundation for the VITAL wellness shoes.
1983: Presentation of the FLEXI light-wood shoe: the world's first flexible, foam-surrounded clogs. Internationally honoured patent.
1987: The start of a new era: the VITAL shoe is presented as a genuine footwear innovation, bearer of unique product advantages. Steadily rising sales successes both at home and abroad make VITAL into a globally known premium brand.
1989: The next internationally well-regarded innovation takes the market by storm: the VITAL-RWO-SHR health shoe. This special reflex zones shoe was developed in conjunction with Dr Thonet Tschen, head of the RWO-SHR HEALTH INSTITUTE INTERNATIONAL (Taipei).
1991: Karl and Michael Neuner take over the company.
Due to the great successes of the VITAL products, the company changes its name to VITAL Schuhe GmbH.
1995: Following extensive research work, VITAL Schuhe develops and patents a new method for the production of low shoes. Named Vital Pro and Vital Rex, this new product – with its excellent flexibility and lightness – is launched onto the market.
1999: Market launch of the Vital “Med” group with exchangeable footbed
>2001: Product innovations “Tina” and “Fun” (range of low shoes).
Major investments in production, service and logistics.
2002: Innovation “JOY”: a group of backless slipper / sandals with a 40mm heel, complete with low footbed and massage-inducing nubs, the likes of which have never been seen before in a health shoe. Elegance, fashion and health for the feet are no longer a contradiction in terms.
2004: One of the most extravagant exchangeable footbeds for men is developed in the form of the “Relax” sole. A special gel cushion in the heel area, separately cushioned ball area with ventilation and a vegetable insole combine to make this shoe unique.
2005: “Lara”, the first platform sole to comply with all orthopaedic and health requirements, is launched on to the market: completely up-to-date in the fashion stakes, yet the utmost in comfort.
2006
“Nova”, the new young ladies’ range from VITAL with a 20mm heel pitch causes a sensation. It is also available in extra-large sizes (43-45).
The proven VITAL footbed is launched on to the market as the ultra-flexible moccasins “Vera”.
2008
“Lady” add text by VITAL
“FAN” add text by VITAL